SANSIRI'S STRATEGIC COMMUNITIES: SHAPING THE FUTURE OF LIVING

For more than four decades, Sansiri Plc has stood as a pillar of Thai real estate, building more than homes—it has shaped lifestyles, created communities, and defined the future of urban living.

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As the No.1 brand in Thailand's residential sector, Sansiri's success is not by chance. With an unwavering commitment to design leadership, innovation, service, and community, Sansiri is now taking its legacy to the next level with a bold new strategy: the Sansiri Community Model.

"The Sansiri Community Model is a transformative vision-to create fully integrated, strategic residential societies in every location we enter," said Sriamphai Rattanamayoon, Chief Marketing Officer. "This model elevates not just housing, but the entire living ecosystem-blending superior design, urban accessibility, and long-term value into complete, self-sustaining environments that lead to a better quality of life for everyone."

LUXURY FLAGSHIPS IN EASTERN BANGKOK: CONNECTING PEOPLE, PLACES AND PURPOSE

The first two communities under this luxury-centric strategy are located in Eastern Bangkok, one of the fastest-growing regions for high-end residential investment. These strategic communities—Sansiri Krungthep Kreetha and SANSIRI 10 EAST—represent the pinnacle of Sansiri's vision.

Today, Sansiri has developed 15 strategic communities, two of which—Sansiri Krungthep Kreetha and SANSIRI 10 EAST in Eastern Bangkok—stand out as luxury flagships, offering not only prestige and design excellence but also warmth, safety, and a true sense of neighbourhood.

DESIGN THAT TOUCHES THE HEART, COMMUNITIES THAT ENDURE

Every Sansiri community begins with empathy and ends in emotional connection. More than just physical structures, each project is crafted to stir the senses, support the way people live, and create spaces that feel deeply personal.

"We believe design should do more than please the eye—it should speak to the soul," said Ms Sriamphai. "When a home feels right, it becomes more than just a place to live. It becomes a space of joy, belonging, and emotional resonance."