NAVIGATING THE TIDES OF TRADE: THAI UNION'S GLOBAL STRATEGY PAYS OFF

Amidst rapidly shifting trade policies and economic uncertainty, Thai Union, the world's leading seafood company, is demonstrating how a global footprint and a forward-looking strategy can ensure a stable supply of healthy, affordable seafood for customers worldwide, while maintaining robust financial health. The company's proactive approach has allowed it to navigate a complex global landscape, reinforcing its position as a resilient leader in the "blue economy.

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Since early 2025, the intricate network of international trade, vital for providing seafood to global consumers and supporting coastal economies, has faced significant challenges. “Businesses globally—including Thai Union—are facing economic headwinds and evolving trade policies,” said Thiraphong Chansiri, Thai Union’s CEO. “We have responded with determination, using this as a catalyst to be even more efficient and agile in our global operations. We also closely monitor and assess the potential impact of developments such as the implementation of tariffs, which could add cost burdens and make seafood less accessible for consumers.”

RESILIENCE THROUGH A DIVERSIFIED GLOBAL FOOTPRINT