Major Thai workforce trends in 2025

Employers embracing flexible structures, enhanced benefits and prioritising AI, says Jobsdb

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Employers in Thailand are adjusting their strategies and structures to cope with economic conditions, focusing on flexibility, compensation, and the use of AI and Al-related skills in recruitment, according to the online job platform Jobsdb by SEEK.

The Hiring, Compensation & Benefits (HCB) Report 2025 identified three key transitions in the Thai labour market that organisations should not overlook, according to Jobsdb:

• The increasing shift towards flexible employment models

• Changes in employee benefits to enhance quality of life, and

• The rising importance of AI skills, which are rapidly becoming foundational capabilities for the modern workforce.

The findings are based on an in-depth survey of 702 employers across Thailand, between September and October 2024. The survey covers businesses of all sizes across nearly every industry, aiming to identify critical labour market changes and equip Thai businesses with strategic insights to adapt confidently in the fast-evolving world of work.

“Our latest findings reflect a crucial turning point in Thailand's labour market,” said Duangporn Promon, managing director of Jobsdb by SEEK Thailand. “In 2024, many companies undertook internal restructuring to manage economic pressures by reducing costs, simplifying operations and improving overall efficiency.