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Italian regulator hits Shein with ‘greenwashing’ fine
Bangkok Post
|August 05, 2025
Italy's competition authority (AGCM) imposed a €1 million ($1.16 million) fine on China-founded fast-fashion online retailer Shein yesterday for misleading customers on the environmental impact of its products.
This is Shein’s second financial sanction by a European competition authority in little more than a month, after France fined the company €40 million on July 3 over fake discounts and misleading environmental claims.
The Italian fine was imposed on Infinite Styles Services Co Ltd, a Dublin-based company that operates Shein’s website in Europe, following a “green-washing” investigation by AGCM launched last September.
Shein did not immediately respond to a request for comment.
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