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GameStop's 'staplegate' Switch 2 fetches B8.1mn at auction
Bangkok Post
|July 18, 2025
It could have been a marketing mess.
At the release of Nintendo Co's new console last month, some GameStop Corp customers found their devices’ screens ruined after an employee forcefully stapled receipts to the boxes. Instead, the video game retailer transformed the blunder into another viral moment by selling one of the damaged units for about 500 times its retail price in a charity auction.
The punctured Switch 2 fetched US$250,000 (8.1 million baht) on eBay on Wednesday, compared to $499.99 for a pristine one with Mario Kart included in stores. The lot also includes the black stapler and offending staple, “carefully extracted and preserved”.
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