Fashion brand set to launch Phuket estate

Etro, the Italian luxury fashion house, is set to launch its first branded residence in Thailand, which is its second development of this type worldwide.

- KANANA KATHARANGSIPORN

With only eight units, the project in Phuket targets high-end international buyers and brand loyalists, reflecting growing interest in ultra-luxury, limited-edition residences in this resort destination.

Fabrizio Cardinali, chief executive of Etro, said the brand wanted to take a second step in the luxury residence world after completing its first project in Istanbul.

“We evaluated several proposals to expand our presence in that direction. The credibility of our partners and the beauty of the project and its surroundings strongly influenced our decision,” said Mr Cardinali.

Phuket’s presence in the luxury tourism market also confirmed the right opportunity for the brand, he said.