Exporters urged to utilise B2B platforms

Seminar participant points to opportunity

- SUCHIT LEESA-NGUANSUK

Thai exporters should enter online business-to-business (B2B) platforms to capitalise on the dynamics of global buyers seeking new sources of suppliers amid global trade uncertainty.

Among the top markets that are interested in Thai products are the US, Pakistan, India, Bangladesh and the Philippines.

Global B2B e-commerce has continued to post double-digit growth for five consecutive years, with projections suggesting the value will reach US$3.6 trillion by 2026.

“Global trade uncertainties are reshaping sourcing strategies, creating opportunities for suppliers,” said Owen Zhou, senior channel operations for Thailand and the Philippines at Alibaba International Digital Commerce Group — ICBU-APAC South.

He was speaking yesterday at Regional Trade Exponential Fest 2025, a seminar organised by the International Institute for Trade and Development (ITD).

He added that before 2017, Alibaba. com only had Chinese suppliers operating export businesses on its platform.

After 2017, it opened for suppliers around the world to join it to carry out export business. Now it is one of the largest B2B e-commerce platforms.