Efforts to coax consumers

Voralak Tulaphorn, chief marketing officer at The Mall Group, said the key to economic stimulus during the year-end is confidence.

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“When consumers believe they will receive tangible returns on their purchases, they are decisive buyers. This creates widespread positive effects across the retail sector,’ she said.

During the year-end, consumer spending typically increases, said Ms Voralak.

Any government initiatives aimed at reducing the cost of living and increasing consumer spending confidence can enhance this trend and stimulate economic circulation.