Commerce Ministry focuses on fruit

The Commerce Ministry is addressing falling fruit prices, expediting the distribution of 950,000 tonnes of produce both domestically and internationally.

- PHUSADEE ARUNMAS

Commerce Minister Pichai Naripthaphan said to deal with the surplus of fruit, the ministry is working with other organisations to implement measures covering the production, marketing, export, processing and trade facilitation, aiming to distribute 950,000 tonnes of fruit.

He said the Department of Internal Trade (DIT), in collaboration with leading retail stores, will conduct fruit promotion activities to enhance distribution channels for farmers at the start of the harvest season. Major retailers involved in this initiative include Siam Paragon, Central, The Mall and CP Axtra.

The DIT partnered with key agricultural associations, fertiliser producers and the Agriculture and Cooperatives Ministry to introduce the “Affordable Fertiliser Programme 2025”.