Com7 targets upcountry expansion

Branch growth to meet Apple demand

- SUCHIT LEESA-NGUANSUK

Despite economic headwinds, Com7 Plc, Thailand's leading IT retail chain operator, is moving ahead with the expansion of standalone branches in high-traffic upcountry locations to meet rising demand for Apple products.

The company is also diversifying into high-growth sectors, including a cloud service, solar energy solutions, electric vehicle (EV) taxi leasing, and insurance, aligning with global trends and shifts in consumer lifestyles.

Takon Niyomthai, investor relations manager of Com7, which operates Banana and Studio7 retail shops, said the company should post double-digit revenue growth this year thanks to refreshment of new artificial intelligence (AI)-powered PCs and smartphones for users who have purchased IT devices since before the pandemic.

The company offers an instalment programme for various products through UFund, its financial services provider, for non-credit card users.

Com7 aims to expand standalone branches to at least 30 branches annually, mainly under its Studio7 brand to broaden the Apple product market.

This month it opened “Studio7 @ Think Park”, its first standalone store in Chiang Mai.