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BIG TECH ON A QUEST FOR IDEAL AI DEVICE

Bangkok Post

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July 02, 2025

ChatGPT-maker OpenAI has enlisted the legendary designer behind the iPhone to create an irresistible gadget for using generative artificial intelligence (AI).

- THOMAS URBAIN

BIG TECH ON A QUEST FOR IDEAL AI DEVICE

The ability to engage digital assistants as easily as speaking with friends is being built into eyewear, speakers, computers and smartphones, but some argue that the Age of AI calls for a transformational new gizmo.

"The products that we're using to deliver and connect us to unimaginable technology are decades old," former Apple chief design officer Jony Ive said when his alliance with OpenAI was announced.

"It's just common sense to at least think, surely there's something beyond these legacy products."

Sharing no details, OpenAI chief executive Sam Altman said that a prototype Ive shared with him "is the coolest piece of technology that the world will have ever seen".

According to several US media outlets, the device won't have a screen, nor will it be worn like a watch or broach.

Kyle Li, a professor at The New School, said that since AI is not yet integrated into people's lives, there is room for a new product tailored to its use.

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