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The Global Plastic Crisis

TerraGreen

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January 2025

Current Situation and Strategies to Combat Plastic Pollution

The Global Plastic Crisis

Vaibhav Anant, Founder & CEO, Bambrew is in an exclusive email conversation with TerraGreen editorial team. He sees Bambrew as a partner in solving the plastic crisis, not just for India but globally. By driving innovation, scaling production, and creating awareness, Bambrew aims to lead a shift where sustainability becomes the norm, not the exception.

With the Global Plastic Treaty negotiations recently concluded, what are your thoughts on India's stance at the treaty so far?

India's stance at the Global Plastics Treaty negotiations reflects a pragmatic approach rooted in balancing developmental priorities with environmental responsibilities. The emphasis on flexibility, opposition to strict caps on the production of plastic polymers, and focus on waste management align with the realities of a developing economy that relies considerably on the plastics industry for economic growth and employment.

While India's stance is perfectly reasonable and balanced, particularly its call for financial and technical assistance to enable a smoother transition for developing countries, I believe there's an opportunity to push the narrative further. Addressing plastic pollution at the source, through reduced production of harmful plastics and accelerated adoption of sustainable alternatives and meta materials, can coexist with economic growth, especially when innovation is prioritized.

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