Intentar ORO - Gratis

SUSTAINABILITY DISRUPTOR OF THE YEAR

Newsweek Europe

|

April 12, 2024

SUSTAINABILITY ISN'T JUST ABOUT BUYING an electric vehicle or driving in a way that saves fuel.

- EILEEN FALKENBERG-HULL, JAKE LINGEMAN

SUSTAINABILITY DISRUPTOR OF THE YEAR

The entire life cycle of a vehicle is considered in its footprint, from the mining of rare earth metals to make batteries and computer chips to recyclability once its usable life has ended.

MINI began making cars when the world of high priced gasoline collided with the trend of large car ownership. Big cars weren't just costly to fill up, they were impractical for use on European roads.

"In 1959, the first Mini was created to address an energy challenge and an urban mobility challenge.

The result was a car that was both energy efficient and space efficient that helped grow MINI into an enduring icon. That first Mini also showed that being sustainable did not have to be boring," a MINI spokesperson told Newsweek.

"With the wheels at the four corners, a low center of gravity in a small, light and nimble package, the Mini was fun to drive as much as it was sustainable," they said.

Those priorities remain in the latest batch of MINIS to be revealed. Attention was paid to the entire life cycle of the Cooper and Countryman during their redesign process.

MINI is one of the first companies to create a vehicle with full-body end-of-life recyclability in mind from the get-go. Considerations for the new MINI Cooper and Countryman include battery removal and recycling, as well as how easy it is to pull apart the model and recycle its various components such as plastic and aluminum for use in future vehicles.

As designers and engineers spent years creating new products, MINI's manufacturing plants were busy changing how they operated, becoming greener.

MÁS HISTORIAS DE Newsweek Europe

Newsweek Europe

Newsweek Europe

Jesse Williams

FOR HOTEL COSTIERA, JESSE WILLIAMS WAS DRAWN TO MAKING “SOME- thing that’s global.” The new Prime Video series stars Williams as Daniel De Luca, a former Marine who returns home to Italy to work at a hotel, only to find himself tasked with finding the missing daughter of the hotel’s owner. While he has “no complaints” filming in Positano paradise, “I tried to stay rela- tively disciplined, but I ate a lot of pasta and bread.” Of the character, he related to his duality. “I don’t really say I’m half anything,” he notes. “That has to have found itself stewing in something Daniel De Luca is dealing with.” The series represents a new phase for Williams, taking creative control as a producer. “It certainly feels good...to bet on you in the same way you're trying to bet on your- self.” After leaving his role on Grey’s Anatomy, his first move was a deliberate challenge, Broadway, and now this, raising the stakes by creating an original show. “Like, it’s really trying to forge something new in a space.” But ultimately, it’s all about the process. “I love the collaboration that exists in our business.”

time to read

1 min

October 10, 2025

Newsweek Europe

Newsweek Europe

Beyond Skin Deep

After walking away from her namesake brand, Bobbi Brown is proving reinvention can be as powerful as invention

time to read

6 mins

October 10, 2025

Newsweek Europe

Newsweek Europe

Freeing the Bird

Elon Musk said he purchased Twitter to champion free speech, but this exclusive excerpt says it was more about advancing a personal, right-leaning agenda

time to read

12 mins

October 10, 2025

Newsweek Europe

Britain's MAGA Moment

Former Prime Minister Liz Truss' hopes for a right-wing overhaul

time to read

3 mins

October 10, 2025

Newsweek Europe

Elvira

ELVIRA FIRMLY BELIEVES HALLOWEEN requires spooky snacks, and she's here to provide some inspiration with Elvira's Cookbook from Hell: Sexy, Spooky Soirées and Celebrations for Every Occasion.

time to read

2 mins

October 10, 2025

Newsweek Europe

Newsweek Europe

Food for Thought

Americans are increasing their protein intake, but at what cost to the sustainable food movement?

time to read

4 mins

October 10, 2025

Newsweek Europe

Newsweek Europe

Poles Apart

Egypt and Saudi Arabia's clash of governing philosophies is accelerating schisms across the Middle East and North Africa

time to read

3 mins

October 10, 2025

Newsweek Europe

Newsweek Europe

'This Has Changed the Region Forever'

Qatari spokesperson Majed al-Ansari tells Newsweek of Gulf leaders' plans to warn President Donald Trump of a \"new threat perception\" following Israel's strikes in Doha

time to read

11 mins

October 10, 2025

Newsweek Europe

Newsweek Europe

STREETS AHEAD

CHINA IS IN THE DRIVER'S SEAT WHEN IT NATIONAL SECURITY IMPLICATIONS FOR THE U.S. COMES TO EV TECHNOLOGY-WHICH POSES HUGE

time to read

12 mins

October 10, 2025

Newsweek Europe

Newsweek Europe

Chasing Gratitude

Ultra-runner Hunter Leininger on how he keeps smiling through blisters and sickness on his extreme adventures

time to read

6 mins

October 03, 2025

Listen

Translate

Share

-
+

Change font size