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SoftBank Robotics launches new Robot Integrator strategy

Newsweek Europe

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March 03 - 10, 2023 (Double Issue)

The initiative will help the company to achieve its stated aim of designing and developing robots that connect people and technology to change the way we live.

SoftBank Robotics launches new Robot Integrator strategy

Founded in 2014, SoftBank Robotics Group Corp. (SBRG) has, in a short space of time, become an industry leader in the field of service robotics, a sector whose global market is expected to double between now and 2030, reaching approximately $44 billion.

Drawing a distinction between SBRG and other companies, president and CEO Fumihide Tomizawa notes that though people "tend to regard the installation of robots as a solution to improve work efficiency," it also has the potential to improve the level of service provided to customers, "to create synergies between humans and robots." "Our aim," he states, "is to create a society where humans and robots can co-exist."

AI Cleaning robot "Whiz"

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