NEW BRAND FOR NEW OPPORTUNITIES ENEWSO

Previously known as 'Conventions Malta', Visit Malta Incentives & Meetings is a fresh brand having just been launched in May 2022. Following a research exercise, a decision was taken to incorporate the M.I.C.E. arm of the Malta Tourism Authority under one powerful umbrella brand, that is VisitMalta.

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The section, which focuses on the promotion of the Maltese Islands as a meetings and incentives destination, is formed by a team at Malta Tourism Authority Head Office and an International overseas network being present in the main source markets. This setup, together with the seamless synergy created between the local and the international offices, has proven to be crucial in achieving a great reach and award-winning work in the most important markets.

Similar to leisure tourism, M.I.C.E. jumped back in business with a bang in 2022. During the first quarter we've seen the awaited re-opening of events on the islands. Suppliers went from zero to full speed as they worked around the clock to service the heavy demand post-Covid, most of which also came at a short turnaround. After that fast-paced comeback period, the industry is now settled back and looking forward to gaining a steadier stream of business. During the pandemic many were thinking that live meetings will dwindle, and that virtual & hybrid meeting were the way forward. However, trends have shown that whilst virtual meetings will remain because of their usefulness, people want to meet in person. People need to be physically and mentally present, to experience meetings in their whole 360-degree spectrum. That includes of course, travelling to a sunny destination in the heart of the Mediterranean.