How the 10-minute promise is shaping the future of Indian consumers

With around 2,000 dark stores across major cities and a projected CAGR of 16.07%, India's quick commerce revolution is poised to transform the future of retail.

- Parijat Sourabh

"Kuch bhi, kahin bhi, abhi" (Anything, anywhere, now) this isn't just a catchy slogan; it's the new reality of urban India. In a tenth-floor apartment in Bengaluru, a resident urgently needs fresh vegetables and milk for breakfast. In Delhi's Connaught Place, a child working on a school project realises he needs a notebook and chart paper late at night. In Mumbai's corporate districts, an office worker rushes to order new earbuds before a client meeting because his existing ones aren't working. Whether it's essential groceries, school stationery, or personal accessories, within moments of tapping phones, a complex symphony of technology, logistics, and human effort springs into action. Welcome to India's quick commerce revolution, where the gap between desire and fulfilment has shrunk to mere minutes.

The potential of India's quick commerce market is immense. According to Statista, the sector is projected to generate revenue of $5.384 billion in 2025. With a compound annual growth rate (CAGR) of 16.07% from 2025 to 2029, the market is expected to reach a volume of $9.771 billion by 2029. By the same year, the number of users in India's quick commerce market is anticipated to grow to 60.6 million which was 26.2 million users in 2024. But behind these staggering numbers lies a complex web of logistics innovation, technological advancement, and fierce competition that's transforming not just how Indians shop, but how cities function.

Why India became quick commerce's promised land