Trading Game

Tiger Brokers Singapore's CEO IAN LEONG creates an edge by anticipating needs and prioritising trust.

- ADORA WONG

A trading platform's business model rests on three key layers, says lan Leong, CEO of Tiger Brokers Singapore.

To start with, a front-end experience that makes onboarding, funding, research, and order placement intuitive and robust for beginners and advanced users alike.

Secondly, backend systems that connect to global exchanges, manage trades, process settlements, and monitor risk with speed and accuracy.

Lastly, a robust compliance framework, including Know Your Customer (KYC), which verifies a client's identity and assesses their risk prior to conducting business, Anti-Money Laundering to detect and prevent financial crime, asset protection, and transparent fees, must be implemented Tiger Brokers Singapore operates under a Capital Markets Services licence issued by the Monetary Authority of Singapore and has since become more than a trading tool It has evolved into an all-in-one financial services online platform that meets Singapore investors' needs, Leong says. Besides providing access to multiple global markets, it offers Singapore-specific innovations such as a debit card that lets users earn fractional shares. It is the first of its kind here.

Additionally, it boasts an AI assistant that offers smarter analyses, personalised insights, and options strategies in realtime, as well as in-app learning resources, university partnerships, and peer-to-peer community features.

One of Leong's biggest challenges lies in anticipating investors' need. As such, he focuses on understanding investors' shifting behaviours and delivering solutions that fit their needs. "Whether it's integrating Al-driven tools to simplify decision-making or identifying emerging investment trends before anyone else, our goal is to stay ahead of the curve."