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The Essence Of Opulence
Robb Report Singapore
|February 2024
AMAFFI elevates olfactory art with exclusive and emotive fragrances that embody luxury, history and extravagance.
There’s luxury fragrance, and there’s AMAFFI. A niche perfumery that is known to push the envelope on olfactory excellence, the decade-old brand doesn’t just make scents; it invites you on a journey where each fragrance paves the way to opulence and sophistication.
With a commitment to craftsmanship and an unwavering dedication to sourcing the finest, naturally derived ingredients from across the globe, AMAFFI believes in creating sensory adventures like no other. Crafted in collaboration with esteemed international perfumers, each scent is distinctive and elusive— conceived and developed over long periods that can sometimes stretch beyond years.
Here, the adage “Good things take time” finds its truest resonance.
The Great Revival
At AMAFFI, a great scent is first distinguished by the quality of its ingredients. “Wrong timing of flower collection, the violation of technological processes and the use of cheap raw materials affect the chemical composition of the essential oil,” explains the brand. Thus, cooperating with trusted suppliers of materials is of paramount importance. Its superb formulation also ensues from its unique partnership with renowned perfumers from France, the UK and the US. AMAFFI grants these artisans unrestricted freedom to fashion the character, mood and personality of each olfactory masterpiece, likening their role to that of a chief conductor directing an orchestra. “The perfumers are not limited in the choice of ingredients and time to create them. The focus of AMAFFI’s perfumes are artisanship and quality,” mentions the brand.
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