THE ANSWERS with... Anjula Acharia

Resilient, dynamic, and adaptive, Anjula Acharia has long been celebrated as a force in the ever-shifting entertainment landscape. With an instinctive ability to spot and shape trends, she has emerged as a true disruptor of South Asian representation. Among her most defining achievements was orchestrating Priyanka Chopra Jonas' crossover to Hollywood, reimagining her as a global icon.

-  Puja Talwar

Born in Buckinghamshire to Punjabi parents, Acharia's own quest for visibility and identity ignited her passion to create change. In 2006, she co-founded Desi Hits, a pioneering content and entertainment platform that bridged South Asian talent with the Western mainstream, setting the stage for a new cultural narrative.

Today, as CEO of A-Series Investments, she channels her vision into venture capitalism, backing women-led and minority-driven start-ups while continuing to champion conversations around race, representation, and entrepreneurship.

Yet Acharia’s influence extends beyond boardrooms. A modern tastemaker, she effortlessly balances couture with prêt, pairing runway glamour with an accessible sensibility. Her style mirrors her life, global escapes, meaningful indulgences, and a refined eye that proves power and polish can coexist.

What is the first thing you do when you wake up in the morning?

Look at my phone (sadly) and make chai.

What is the most recent thing you have done for the first time?