A RITUAL OF SUBLIMATION

Malaysia's inaugural Chanel Cabin Privé posits the brand’s intentions to pivot into experiential luxury for local beauty consumers.

- Words: BENJAMIN WONG

Sequestered away from the expanse of common convention, one of the truest indicators of luxury that has always stood the test of time is in its capacity to maintain an elusively guarded world of private sanctuary. It is one that only those who are in the know and have the means are granted an opportunity to glean. With the market for lived experiences as brand extensions continue to be driven by consumer demand, the beauty space has caught itself up to speed to respond in kind.

Of those to take point and lead the charge beyond counter vitrines is Chanel, whose well-received skincare and cosmetics division has always courted robust interest among the enthusiast set just as much as they have within a greater aspirational circle looking to rub a little off from Rue Cambon's luster.

We know of Sublimage, the brand’s creme de la creme skincare line whose regenerative properties do battle against time's encroachment on the human complexion. And then of course there is the restorative nourishment of Hydra Beauty, which supports the improvement of skin texture and radiance over consistent use by replenishing vital moisture levels in the dermis. Finally, a celebration of Coco Chanel’s beloved camellia flower imbued across the No.1 de Chanel range grounds personal boudoirs with the foundational building blocks of a routine easily adopted in three steps to bolster skin youth.