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NAOKO SCINTU
Brides Today
|January - March 2025
This London-based Dolce&Gabbana Beauty Global Makeup Expert boasts an enviable celebrity clientele—think Daisy Edgar Jones, Emilia Clarke, Kate Hudson, Emily Ratajkowski and many others. She shares her expert advice for brides to shine on their wedding day.
Brides Today: What are the biggest bridal beauty trends you foresee for 2025?
Naoko Scintu: This year is looking to be all about a ‘blush’ moment. Brides can fully embrace this trend by adding a beautiful pop of colour to their face, which would make them look like an elevated version of themselves. In my experience, brides do not want be caked with makeup that changes their appearance too much. So having a flush of colour on the cheeks really works.
Another timeless trend that will definitely be popular in 2025 is great skin. Skin that looks healthy and radiant is key. Dewy, fresh and glowing skin or a 3D matte effect both work wonders; it depends on the type of finish a bride seeks personally. I had a tendency to lean towards the glowing skin finish, but the effect that DG Beauty’s EverLast Foundation gives has converted me to try the latter.
BT: What kind of trends do you hope won’t catch on this year in bridal makeup?

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