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Laura Ashley
Country Homes & Interiors
|September 2025
Head of design Helen Ashmore's joyful collections have a bright, fresh and modern feel, with a nod to the brand's nostalgic past
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Long inspired by the brand's namesake and founder, Helen landed her dream role when she joined Laura Ashley back in 2012. Working with a female-strong team of 17, she's since led the brand through a successful redesign, drawing inspiration from its heritage to produce sophisticated and romantic collections that sit perfectly in modern country interiors.
What is it about the Laura Ashley brand that sets it apart?
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