Intentar ORO - Gratis

Can Marvel Regain its Superpowers? - Critical savaging. Box-office meh-ness. Cultural irrelevance. How did the MCU lose its dominance over all screens, and what will it take to restore it?

Men's Health US

|

September - October 2024

For the next 11 years and 20-plus films, Marvel Studios sat atop Odin's High Seat.Its movies grossed billions upon billions of dollars, their casts were stacked with Hollywood legends, and people like me (and probably you, too) were invested. When Spider-Man: Far from Home concluded what Marvel Studios called The Infinity Saga-the overarching story of its first 23 movies-it did so with the promise that there was so much more to come.Then an evil worse than Thanos himself besieged the planet: Covid-19 blacked out theaters and blocked MCU releases for all of 2020. When Black Widow and Shang-Chi and the Legend of the Ten Rings emerged to lead the Phase Four charge in 2021, things were, somehow, off. The epicness of it all was... missing. In what was supposed to be a pause before the next classic blockbuster marathon, Marvel seemed winded instead.

- By Evan Romano

Can Marvel Regain its Superpowers? - Critical savaging. Box-office meh-ness. Cultural irrelevance. How did the MCU lose its dominance over all screens, and what will it take to restore it?

By the time Iron Man came out in May 2008, I was already a lost cause.

The Batman movies of the 'gos were fun; Christopher Nolan's 2005 Batman Begins was maybe a masterpiece. But as soon as Iron Man landed, the energy was different and when it ended with Tony Stark proclaiming to the world, I am Iron Man, it became clear that everything was about to change. For the next 11 years and 20-plus films, Marvel Studios sat atop Odin's High Seat. Its movies grossed billions upon billions of dollars, their casts were stacked with Hollywood legends, and people like me (and probably you, too) were invested.

When Spider-Man: Far from Home concluded what Marvel Studios called "The Infinity Saga" -the overarching story of its first 23 movies-it did so with the promise that there was so much more to come.

Then an evil worse than Thanos himself besieged the planet: Covid-19 blacked out theaters and blocked MCU releases for all of 2020. When Black Widow and Shang-Chi and the Legend of the Ten Rings emerged to lead the Phase Four charge in 2021, things were, somehow, off. The epicness of it all was... missing. In what was supposed to be a pause before the next classic blockbuster marathon, Marvel seemed winded instead.

image

Eternals (2021) was a bore. The mighty Thor in 2022's Thor: Love and Thunder lacked electricity. Doctor Strange in the Multiverse of Madness, Black Panther: Wakanda Forever, and Phase Five's AntMan and the Wasp: Quantumania -they were all just fine. Meanwhile, former bigscreen mainstays Loki and Hawkeye were relegated to decent-enough streaming shows on Disney+.

MÁS HISTORIAS DE Men's Health US

Men's Health US

Men's Health US

RESCUE STRONG

How aviation survival technician Scott Ruskan and an elite Coast Guard team helped save 184 people during the devastating floods in Texas.

time to read

16 mins

November/December 2025

Men's Health US

HEALTH-IFY YOUR HAIR

New products are promising a thicker, fuller, healthier mane. Do you need them? Oh, yeah!

time to read

2 mins

November/December 2025

Men's Health US

Men's Health US

CHICKEN & RICE, BUT AWESOME

Fit chef YIA VANG takes the classic muscle-building meal and makes it extra juicy and delicious.

time to read

1 mins

November/December 2025

Men's Health US

Men's Health US

I SURVIVED

HEART FAILURE. RECTAL CANCER. BRAIN BLEEDS. EACH OF THE PEOPLE ON THE FOLLOWING PAGES MIGHT NOT BE ALIVE TODAY WITHOUT A KEY MEDICAL INNOVATION THAT TOOK MANY YEARS, MILLIONS OF DOLLARS, AND COUNTLESS SETBACKS AND BREAKTHROUGHS TO GET QUITE RIGHT. WHO ARE THE NEXT PEOPLE TO BE SAVED?

time to read

16 mins

November/December 2025

Men's Health US

Men's Health US

VUORI'S FIT KING

The brand he founded a decade ago may be valued at $5.5 billion, but JOE KUDLA is still evolving athleisure wear and his own training.

time to read

2 mins

November/December 2025

Men's Health US

Men's Health US

CHUCK NORRIS

The legendary action star, black belt martial artist, and veteran is busy at 85. This gear keeps him going.

time to read

1 min

November/December 2025

Men's Health US

BIOMARKER COMPANIES WANT YOUR BLOOD.

WE ASKED FOR SECOND OPINIONS.

time to read

4 mins

November/December 2025

Men's Health US

Men's Health US

INSIDE OHIO STATE'S MUSCLE FACTORY

Where college football's reigning champs convene to forge group toughness and “callus the body.”

time to read

4 mins

November/December 2025

Men's Health US

Men's Health US

THE BIG BATTLE OVER FAKE FAT

How the “SECRET SAUCE” in America’s HOTTEST NEW BRAND of protein bars sparked a STORM of CONTROVERSY and UPENDED the PROTEIN BAR market.

time to read

18 mins

November/December 2025

Men's Health US

Men's Health US

THE VERY FAST, ACHINGLY SLOW, METEORIC RISE OF AARON PIERRE

Maybe you missed him in The Underground Railroad or Rebel Ridge. But with major roles in DC's Lanterns and Star Wars: Starfighter, Pierre is evolving into a new kind of action hero.

time to read

14 mins

November/December 2025

Listen

Translate

Share

-
+

Change font size