India Choosing to Eat Healthy Order Volumes Up by 60% for Nutritional Products

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Increasing awareness about the importance of making healthy eating choices and the growing availability of healthy food staples and snacks is leading to a rapid increase in demand for such products. The growing adoption of healthy choices by Indian consumers is evident from a study of online sales trends.

Unicommerce, one of India’s leading e-commerce and retail enablement SaaS platforms, analysed over 20 million order items processed by organic and healthy food brands via its flagship platform, Uniware. The analysis compared sales during the past six months (September 2024 to February 2025) with sales in the corresponding period of the previous year (September 2023 to February 2024)

The analysis shows over 60% YoY surge in e-commerce order volumes for such products, with a significant rise in consumption of organic pulses, stone-ground spices, wood-pressed edible oils, A2 Ghee, organic milk products, free-range eggs, multigrain pasta, oats, plant-based cookies, protein bars, healthy snacks like nuts, makhanas, ragi & jowar-based chips and more