E-pharmacies: Fueling India's digital health revolution

Pradeep S Mehta, Secretary General, CUTS International, E-pharmacies are transforming India' healthcare landscape by making medicines and services more accessible, affordable, and efficient. Their rapid growth reflects a larger digital shift aligned with the country's vision for universal and inclusive healthcare

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The healthcare sector in India has seen sweeping changes in the last few years. The sector has benefited greatly from quick technical breakthroughs, increasing investor interest, government concentration, and public awareness, even if the pandemic's effects are still being felt. Despite the longstanding dominance of traditional retail pharmacies in the market, e-pharmacies are becoming strong substitutes that are transforming the Indian healthcare sector. Valued at $3.18 billion in 2024, the sector is projected to grow at a compound annual growth rate of 16.6 per cent, reaching $12.7 billion by 2033. These are a casein-point towards changing consumer behaviours and industry attitudes.

Bridging the accessibility gap

The World Health Organisation prescribes one pharmacy for every 2,000 people. The reality in India, particularly rural India, is one pharmacy for every 8,000 people. Geographic disparities in healthcare accessibility across Tier I, Tier II cities and rural areas are key challenges to overcome in India's goal of achieving Universal Health Coverage. Today, leveraging technology and access to large inventories from multiple stores, e-pharmacies are already serving more than 15,000 pin codes across India, ensuring access even in regions where physical pharmacies are scarce. By offering 24/7 availability through apps and websites, they bridge critical gaps in healthcare delivery, making medicines and consultations accessible round the clock.