STJ GROUP INVESTING WITH PURPOSE, BUILDING WITH VISION

In a world driven by innovation and ambition, STJ Group stands as a shining symbol of trust, craftsmanship, and excellence.

- Anil Goyal

Seamlessly blending the artistry of fine jewellery with the foresight of visionary real estate development, the group has carved a distinctive identity built on integrity, innovation, and an unwavering commitment to quality.

What began as a humble dream has evolved into a multi-sector powerhouse that continues to redefine standards and inspire confidence across industries.

A Journey Forged in Brilliance

The story of STJ Group began in 2007, when the group forayed into the jewellery sector, laying the foundation for what would soon become its signature identity. By 2016, this vision took tangible form with the launch of Saraf - The Jeweller, a brand that celebrated exquisite craftsmanship, timeless design, and pure authenticity.

With each showroom, Saraf captured hearts and quickly became synonymous with trust and sophistication. Building on this success, the group introduced Sunaar - The Jeweller in 2022, a modern, premium brand designed for today's discerning customers seeking exclusivity with emotion.

Today, STJ Group proudly operates 12 jewellery showrooms across Chandigarh, Mohali, Panchkula, New Delhi, Patiala, and Barnala — each a destination where artistry meets emotion and every piece tells a story of grace, pride, and excellence.