Lets DressUp with Dr. Drishti Anand

Dr. Drishti Anand is the co-founder and Chief Pain Officer of Lets DressUp (LDU), India's fastest-growing fashion-tech company. She and her husband, Aditya Balani, are on a mission to bring about a renaissance in the apparel sector by building India's most size-inclusive fashion platform. LDU offers a range of sizes from XS to 8XL, unmatched even by the most prominent brands. Dr. Drishti is a doctor-turned-entrepreneur who is also a gold medallist in medical education from one of India's leading medical colleges. From an early age, Drishti has been fashion-conscious and deeply understands the positive impact and confidence a woman can experience when dressing up well.

- Karisma T

Tell us about your brand LetsDressUp and what it offers. 

LetsDressUp is the most inclusive brand for women of Bharat. We have sizes from XS to 8XL, which even the most well-known brands don’t offer. These sizes are based on the Indian Size Chart. We are the first company to develop a size chart based on real-time measurements of 3000+ Indian women, which is getting better day by day with every outfit sold. We come with 100s of new styles every week. All these styles are available in all sizes, unlike other brands. Our outfits are priced at <INR1000; hence, every woman in any nook and corner of the country can experience confidence by dressing up in her style and size. 

From being a practicing doctor to a full-time entrepreneur. How is the journey different?