Always Bound for Britain

Louis Vuitton's newest campaign arrives in the United Kingdom with Callum Turner, Jude Bellingham, and an ensemble of stylish four-legged friends.

- by Dhani Salbini

The United Kingdom was one of the first countries to take notice of Paris-based Louis Vuitton when the maison began gaining international visibility in the late 19th century.

Some market habits remain, even after nearly 170 years. When the maison began catering to the British market, it adapted to its aristocratic quirks - crafting wardrobe trunks, hat boxes and tea cases. Now, close to two centuries later, the house still savours that British flair. In the Louis Vuitton Men's Spring/Summer '26 pre-collection designed by Pharrell Williams, that appreciation runs deeper. It unfolds through a well-conceived range of offerings that speak directly to the rhythm, versatility and refinement of today's modern cosmopolitan individual.