Material MATTERS

A Rado experience with Global Ambassador Ji Chang-wook and CEO Adrian Bosshard in Kuala Lumpur.

- TAN SIOK HOON

It made for a momentous occasion when Rado invited and jetted in Ji Chang-wook to inaugurate the opening of its new sleek and modern boutique at Pavilion Kuala Lumpur. Notably, it was also Rado Malaysia's first ambassador event as well as the first overseas assignment for Ji after being signed up as a Rado Global Ambassador early last year.

Malaysia-based fans turned out in full force while others flew in from as far as Indonesia and Australia to join in the festivities and show their unwavering support for the South Korean superstar. Upping the excitement, Rado CEO Adrian Bosshard unveiled the other main attraction, a yellow gold-coloured Rado DiaStar Original with the brand's groundbreaking CeramosTM bezel. He then presented the watch to Ji, who stands as the first official owner of this striking new iteration of the DiaStar Original, first launched in 1972.

The versatile and talented actor had an eventful year in 2023 and he looks set to get even busier with new projects for the coming year. Besides joining the Rado family, he wrapped up acting gigs for two well-lauded K-drama series: crime thriller The Worst of Evil and rom-com Welcome to Samdal-ri, streaming now on Disney+ and Netflix respectively. Hence, it was an honour to have had an opportunity for a meet-and-greet session along with a quick chat with Ji as well as Bosshard during their time in Kuala Lumpur.

WITH JI CHANG-WOOK