Elena Villarreal, empresaria y visionaria mexicana, pionera en la industria del lujo y del retail en nuestro país.
¿Cómo empezó toda esta aventura de crear Ultrafemme hace 48 años?
Hoy celebro la vida poque me ha dado todo lo que me ha gustado hacer. Desde muy chica me gustaban las cosas bonitas y finas. Nací en San Luis Potosí, pero mi papá nos llevó a Estados Unidos a vivir cuando yo era una niña. Con el tiempo, comencé a trabajar en una tienda departamental: en perfumería, joyería, lencería, en donde me pusieran - a mí ponme a vender y yo soy feliz - pero lo que aprendí fue a ver lo bonito del mundo del lujo, lo que a la gente le emociona y me dije:"Algún día quiero tener una tienda, quiero ser compradora de todas estas cosas bonitas para que la gente las pueda adquirir. Y así empezó esta aventura, cuando tenía 18 años. Me casé muy joven y me fui a vivir a Chetumal. Era una zona de gran comercio en aquel entonces. En 1975 abrí mi primera perfumería. Después nos trasladamos a Cancún a hacer crecer el negocio de las fragancias y nos ganamos poco a poco la confianza de las marcas internacionales para vender sus productos y así fue como Ultrafemme se fortaleció. Y hoy la celebramos porque de ahí nació todo. Una de las maneras de poner en alto este negocio que tanto nos ha dado es haciendo un atelier para enseñarle a la gente cómo se hacen los perfumes, qué significan, por qué la gente los usa...
Te he escuchado decir que para ti los perfumes son como lujo líquido...
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Esta historia es de la edición Febrero 2024 de Harper's Bazaar en Español.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
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