I See Ruby Red

We investigate the hype around M.A.C's Ruby Woo, which has etched its name in makeup history as the ultimate red lipstick

- URMI DANDE

If there ever is a lipstick shade that has created unprecedented recall value for a makeup brand, it is Ruby Woo from M.A.C Cosmetics in the late nineties, the brand sought out to give their then-best-selling red lipstick, Russian Red, a modest makeover. Although Russian Red still stands strong with its original formula, this experiment created a more vivid red that they named Ruby Woo.