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Building a Legacy
Elle India
|August 2023
Sukriti Shahi talks to Lancôme's Global Brand President, Françoise Lehmann, about building a mega-brand and where women empowerment features in it
With over 90 years in business, Lancôme is a luxury legacy brand that has celebrated many firsts in this burgeoning beauty industry. With the launch of Idôle, the brand has expanded its horizons to connect with GenZ. In a freewheeling chat with Françoise Lehmann, we discover the brand’s vision and its journey so far.
ELLE: You’ve been building Lancôme for a decade now. Tell us about the journey that has created a loyal consumer base that, perhaps, no other brand enjoys.
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