The STREET-STYLE T-S STARS of Retail

These top buyers have become breathlessly followed demi-celebrities.

- By Kristen Bateman

Above: Roopal Patel of Saks Fifth Avenue. Right: Linda Fargo of Bergdorf Goodman.

Every single morning, Linda Fargo, Bergdorf Goodman's senior vice president and women's fashion and store presentation director, swipes on the brightest shade of scarlet lipstick and selects an outfit for the day: something slightly surreal, artistically creative, or a little bit head-turning—maybe a huge, glittering bow headpiece; ruffled black cargo pants with a massive turquoise necklace; or a leopard-print suit. "I definitely believe you should always dress for yourself first," Fargo says. "But if I don't live this, then who's going to live it? At times, I need to represent Bergdorf's, and we need to walk the talk."