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the FUTURE of FASHION
ELLE US
|Summer 2025
From a trio of bold, female-fronted brands to fiery slogan T-shirts and gender-upending creations, fashion's current mood is one of unabashed statement-making.
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WOMEN-LED LABELS to know
Whether they're crafting unruly officewear or ethereal gowns, these emerging brands are putting their own stamp on style.
MERUERT TOLEGEN
The Kazakh-born designer Meruert Tolegen was working as a scientific researcher when her career took a hard pivot. With no formal training in fashion, she founded her own brand, which has now been named a semifinalist for the 2025 LVMH Prize. The career change was "very accidental," Tolegen says. After giving birth to her daughter, she started an online children's store. "It was just a creative outlet for me," she says. She started to incorporate her own designs, and it wasn't long before they developed a cult following. Many of the mothers shopping for their children asked for pieces they could wear themselves, and the rest is history.
Esta historia es de la edición Summer 2025 de ELLE US.
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MÁS HISTORIAS DE ELLE US
ELLE US
On Jayme Lawson: Dress LUDOVIC DE SAINT SERNIN Earrings, watch, BULGARI
3 mins
December 2025 / January 2026
ELLE US
Renate REINSVE
The celebrated Norwegian actress helped put her country's film scene on the map. Now Hollywood has come calling.
3 mins
December 2025 / January 2026
ELLE US
The Women of SINNERS
The appetite for Sinners has been ravenous, to say the least. Released in April and now one of the highest-grossing horror movies of all time, Ryan Coogler’s film is an erotic fever dream of vampires, romance, and blues, starring Michael B. Jordan in a dual role as Smoke and Stack, twins who return home from Prohibition-era Chicago to open a juke joint in 1932 Mississippi.
3 mins
December 2025 / January 2026
ELLE US
How Colleen Hoover TOOK HOLLYWOOD
Is it too cheesy?” Colleen Hoover asks, pushing onto the hind legs of her chair, her blonde hair pulled up in her signature messy bun and her big eyes growing larger, as she considers a tagline for her forthcoming film, Reminders of Him. It’s mid-September and the prolific, bestselling author of 24 novels in 10 years is in the middle of a meeting to hammer out the film’s trailer, poster, and tagline with Vanessa Caswill, the film’s London-based director; Lauren Levine, Hoover’s producing partner and script cowriter; and Gina Matthews, a veteran Hollywood producer.
10 mins
December 2025 / January 2026
ELLE US
Jennifer ANISTON
The beloved star lives without regrets and thrives on working with talented friends.
3 mins
December 2025 / January 2026
ELLE US
The Language of a LEGEND
Talk to Me, Harry Winston is a new collection of one-of-a-kind jewels that speaks to timelessness and glamour.
2 mins
December 2025 / January 2026
ELLE US
The Godmother of Independent Film
One of the most influential women in Hollywood has no desire for the spotlight.
4 mins
December 2025 / January 2026
ELLE US
Cat Power
The Panthère is intertwined with Cartier's history—and that of the woman who made it so iconic.
3 mins
December 2025 / January 2026
ELLE US
Chase INFINITI
The One Battle After Another breakout is garnering awards buzz for her very first film role.
3 mins
December 2025 / January 2026
ELLE US
Teyana TAYLOR
The musician, director, and One Battle After Another standout has proven she can do it all. And she's doing it her own way.
4 mins
December 2025 / January 2026
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