Mobile Video Boom Drives HDR Revolution: From Pocket to Premium Screen

Mobile devices now dominate video consumption, with 70-80% of global mobile data traffic being video, pushing the industry to deliver premium HDR quality on smartphones.

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Advanced HDR technology with smart metadata enables top-tier capture, efficient delivery, and perfect playback across any device, empowering both professional and amateur creators.

Over the last several years, mobile phone video consumption has surged—especially among younger generations. With the overwhelming majority of mobile data traffic now consisting of video, ensuring that professionally produced and user-generated content can be delivered at consistently high levels of quality has become an urgent industry priority.

Recent consumer research from Omdia and IDC shows that smartphones now account for a rapidly expanding share of total video viewing time, as audiences increasingly expect “big-screen” experiences on handheld devices. Futuresource Consulting's Living With Digital and Video Insights programs similarly document strong growth in both subscription- and ad-supported streaming, much of it accessed on mobile screens. Independent network studies reinforce this trend, estimating that 70-80% of global mobile data traffic is already video—and rising steadily.

Taken together, these findings reveal a clear market reality: premium, bandwidth-intensive video is no longer a niche scenario for mobile networks. It is now the primary driver of user engagement and data consumption.

At Content Americas 2025, Omdia’s Maria Rua Aguete emphasized the scale of this shift: “There is no doubt about the enormous impact platforms like TikTok, YouTube, and Meta have on media consumption in the USA.” Omdia’s survey insights also confirm that viewing across these platforms remains overwhelmingly mobile.