KID SUDI

HOW THE RAGER FOUND PEACE

- THANDO PATO

Kid Cudi is a cultural icon whose influence spans music, fashion and mental-health advocacy. His vulnerability has shaped his image and career

THE KING OF EMOTIONAL RAP

In a 2016 interview on 'The Breakfast Club' podcast with Charlamagne tha God, comedian Pete Davidson said: "I truly believe that Kid Cudi saved my life. I would've killed myself. If Man on the Moon didn't come out, I wouldn't be here."

Kid Cudi's 2009 debut album, Man On the Moon: The End of the Day, added a new dimension to hip-hop by introducing electro, psychedelic and rock influences, paving the way for artists like Travis Scott, Lil Uzi Vert and J. Cole.