Self-Starter

How this entrepreneur got back on track after a health scare

- BY TEAGAN SLIZ

Keleigh McCall is a 30-year-old entrepreneur living in a one-bedroom apartment near Yonge and Bay. In the spring of 2023, she suffered a mental health crisis, which forced her to pause her career and blow through her savings. After two hospitalizations at CAMH, Keleigh got her entrepreneurial mojo back by creating the Life-Maxing App—a self-improvement gaming platform that recently landed her a spot at TMU’s start-up incubator. Now she’s hard at work building up the business while sharing daily “life-maxing” advice and activities with her 40,000 TikTok followers. She’s on track to make $23,000 this year. Here’s how she spends her money.