MOMMY ISSUES

How Jessica Reed Kraus went from life-style blogger to MAHA maven.

- CLARE MALONE

"Part of what I do is not overthink everything," Kraus says. "I write what I like."

In mid-February, on the day that the Senate confirmed Robert F. Kennedy, Jr., as Secretary of Health and Human Services, Del Bigtree, an anti-vaccine activist who had served as the communications director of Kennedy's Presidential campaign, hosted an event at the National Press Club, in Washington, D.C. Bigtree was now the C.E.O. of the advocacy group MAHA Action, and the National Press Club event, where members of the media gathered in a modest room with a small stage, was a celebration of sorts—the so-called Make America Healthy Again movement had just installed its figurehead as the most powerful public-health official in the country. The Republican senator Ron Johnson, a skeptic of the COVID vaccine and an early supporter of Kennedy's nomination, introduced Bigtree, calling him “a man who has been engaged in radical transparency” and, as a result, had been “vilified and ridiculed.” At the podium, Bigtree derided the assembled press. “You have been the spreaders of misinformation,” he said. “You have gotten it wrong, and America is still waiting for an apology.”