KAIRAVI BHARAT RAM

Makeup videos came to the rescue of this determined and creative young mind. And today, she aims to bring the best of it to everyone. This beautiful entrepreneur shares her journey on how makeup gave her a much-needed purpose in life

- NOOR ANAND CHAWLA

They say a thing of beauty is a joy forever. It even has the power to pull one from the darkest depths of depression. For sensitive and creative Kairavi Bharat Ram, Founder and CEO of Typsy Beauty, it certainly did.

As the 24-year-old scion of the Bharat Ram family, Kairavi has an entrepreneurial spirit ingrained in her along with an innate desire to follow her passion. Her sharp mind, softspoken nature and passion to succeed have made her one to watch for among India’s youth. And despite the sensitive nature of the subject, Kairavi confidently shares her story…

AN UPHILL BATTLE

Battling depression in her last year of school, she received much-needed respite in watching makeup videos on YouTube. She would spend hours consuming content by American ‘beauty gurus’ like Tati Westbrook and Manny MUA for the pleasure their lovely makeup looks gave her in an otherwise dark world. While she was unaware of it at the time, she had found her calling in life.

Recalling that period as a teenager, she says, “The seed was planted with the makeup videos. Soon after, I did a course with Vidya Tikari to become a certified makeup artist, but being an artist was never my goal — I was most excited by the products. I had an innate love of makeup, far more than just the application of it.”

Later, while pursuing a degree in fashion management at the London College of Fashion, she visited department stores every day to learn about new launches and became a willing “personal shopper” when family and friends were keen to buy makeup.

“I learnt so much about each product. And it was great to be out and about after being cocooned for a couple of years,” says Kairavi.

A SELF-MADE ENTREPRENEUR