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THE NEED FOR CREATIVE THINKING AND LEVERAGING SERENDIPITY IN THE WORKPLACE
UNIQUE TIMES
|August - September 2025
In today's rapidly evolving business landscape, the ability to think creatively and leverage serendipity is increasingly essential.
Creative thinking enables individuals and organisations to view problems from new perspectives and develop innovative solutions. It involves going beyond conventional methods, encouraging experimentation, and embracing diverse viewpoints. Companies that foster a culture of creativity are often more agile and better equipped to handle change.
Creative thinking allows organisations to innovate, adapt, and stay competitive, while serendipitous discoveries can lead to unexpected breakthroughs. The synergy of these two elements can transform challenges into opportunities, driving success and growth.
Creative Thinking:
A Catalyst for Innovation
Creative thinking enables individuals and organisations to view problems from new perspectives and develop innovative solutions. It involves going beyond conventional methods, encouraging experimentation, and embracing diverse viewpoints. Companies that foster a culture of creativity are often more agile and better equipped to handle change.
Consider the case of 3M and the invention of the Post-it Note. This ubiquitous office supply was born from a failed attempt to create a strong adhesive. Instead of discarding this "failed" product, 3M's Art Fry saw the potential when he used the weak adhesive to create bookmarks that wouldn't slip out of place. This creative twist transformed a drawback into a multi-million-dollar product, demonstrating how creative thinking can turn challenges into game-changing inventions.
Leveraging Serendipity:
Embracing the Unexpected
Serendipity—the occurrence of events by chance in a beneficial way—can lead to significant discoveries when recognised and utilised effectively. Embracing serendipity requires an open mind, curiosity, and the ability to recognise potential in unexpected situations.
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