Parakkat: The Brand that Defines the Art of Management

"Success usually comes to those who are too busy to be looking for it." - Henry David Thoreau

Many people in today's world aspire to run their own businesses. Sometimes a person's dream never becomes a reality because they lack the resources or money to make it happen. However, everyone has equal opportunities in life. Anyone who is able to seize one eventually succeeds. Entrepreneurship is about sticking up for what you believe in and staying firm on it until you reach your goal. Entrepreneurs create firms for both financial and professional motives. To fulfil our lofty aspirations, we must set high goals.

Numerous companies have emerged in the past few years and only a select few of these brands and companies, however, have demonstrated how a clear vision and goal of a brand can propel it to the top of its sector. One such outstanding jewellery company is Parakkat Jewels, which specialises in 24-carat Gold layered ornaments and has a world record for doing so. Prakash Parakkat founded it, and his wife Preethi Parakkat oversees business operations. His sons Abhishek Parakkat, a successful entrepreneur and who is also a popular Instagram influencer having many followers, is in charge of marketing and brand management, whereas Abhijit Parakkat, the eldest son, manages Parakkat Nature Resort after earning his international MBA from London along with Binu Parakkat who is the nephew of Prakash who handles the production quality and purchase of jewels and materials.

The Saga of Dedication