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Delighting Customers, One Stitch at a Time: The Diya Way
UNIQUE TIMES
|July- August 2023
The Jhalanis of Mumbai nurtured and created not only Diya, but also the trust customers place over Diya. When it comes to business, a brand would only flourish with the foundation of trust it builds with its customers. With its latest designs, excellent finishing and fitment, high quality fabric, fascinating designs, decency in dress and reasonable prices; trust was certainly an area very well thought about by the business. Catering to women between the ages of 16 and 40, Diya is now a staple clothing in wardrobes all over India
“No buyer will ever be unhappy with us,” assures Vaibhav Dinesh Jhalani, fondly known by all as Chottubhai. Picture yourself shopping with your friends, not just for clothes, but also for the experience; because there is nothing quite like shopping to help bond a few girls. One of the stores you walk into, happens to be one where the Diya brand holds a face. The mighty claim that the brand has made and lived up to is that whoever you were and whatever you need, you’d walk out just a little more happier than you already were. At the end of the day, with your shopping bags and giggles, you walk out gleaming. With the way Diya has managed to bloom over the years, it has very well trademarked its existence as a brand which didn’t just guarantee quality but also a joyful experience, bringing out shopping for everything it really is.
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