Liquid Death

Killing Thirst in a Healthy Way

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Liquid Death is an innovative enterprise founded by Mike Cessario, which has struck gold by selling canned water. One can say that the astounding success story of Liquid Death in a short span of time is an amalgamation of extraordinary business acumen with responsible environmental consciousness. The idea of the brand sprouted from a desire to provide a sustainable alternative to plastic water bottles.

Liquid Death supplies environmentally friendly water, which counters the adverse environmental impact of single-use plastics. Liquid Death's packaged mountain water in recyclable aluminum cans is the actualisation of a simple but innovative idea; generally we associate canned drinks with beer or cold drinks but not with water.

Mike Cessario, a former Creative Director at Netflix, got the inspiration to introduce Los Angeles-based Liquid Death following watching of a Vans Warped Tour in 2009, where concert goers would drink water from Monster Energy cans to stay hydrated.

Cessario said that he wondered why no one had marketed water in a manner similar to Monster.

Unique, Quirky and Eco-friendly The brand's attention-grabbing name and logo are similar to that of a heavy metal band and its branding is very different from the serene branding style, which we generally associate with bottled water. There is no denying the fact that its branding style is targeted more at young people with a rebellious streak in them.