Facebook Pixel New Vision in the Desert | The BOSS Magazine - business - Lee esta historia en Magzter.com
Vuélvete ilimitado con Magzter GOLD

Vuélvete ilimitado con Magzter GOLD

Obtenga acceso ilimitado a más de 9000 revistas, periódicos e historias Premium por solo

$149.99
 
$74.99/Año

Intentar ORO - Gratis

New Vision in the Desert

The BOSS Magazine

|

May 2023

THE MUKAAB IS SAUDI ARABIA'S LATEST BID TO CHANGE ITS IMAGE

- DAMIEN MARTIN

New Vision in the Desert

At 400 cubic meters (1312 cubic feet), it would be one of the biggest structures in the world, large enough to contain 20 Empire State Buildings. The walls would feature floor-to-ceiling video screens. And the whole thing would look remarkably similar to the Kaaba, the holiest site in Islam. It’s the Mukaab, and it’s the latest ambitious architectural plan from Saudi crown prince and de facto ruler Muhammed bin Salman and the country’s Public Investment Fund.

STEPPING INTO THE FUTURE

The Mukaab is planned to be the cornerstone of New Murabba, “the world’s largest modern downtown,” a 19-square-kilometer (11.8 sq. mi.) addition to the Saudi capital of Riyadh. The development calls for 80 entertainment venues, 9,000 hotel rooms, and 104,000 residential units, all within a 15-minute walk. It’s part of a plan to double the size of Riyadh over the next 10 years.

The announcement of New Murabba and the Mukaab follows plans for NEOM, a sprawling megaproject in Saudi Arabia’s northwest that would be 33 times the size of New York City. MBS, as the prince is known, first announced that project in 2017 and followed up with the idea of 105-mile-long city called “The Line” with “zero cars, zero streets, and zero emissions” in 2021.

MÁS HISTORIAS DE The BOSS Magazine

Reboot Magazine

Reboot Magazine

On the Road Again

2026 TRAVEL TRENDS

time to read

6 mins

April 2026

Reboot Magazine

Reboot Magazine

Every Little Thing They Do is Magic

When faced with a parent's cancer, children often carry a quiet burden on their shoulders that impacts how they grow up. By creating joyful spaces where kids can be kids, Kesem leans into the magic of play and friendship to help them build resilience and hope.

time to read

4 mins

April 2026

Reboot Magazine

Reboot Magazine

Technology Integration's Human Side

For the tech integration experts of Telaid Industries, Inc., people power drives results

time to read

4 mins

April 2026

Reboot Magazine

Reboot Magazine

SMALL BUT MIGHTY

MICRO NUCLEAR REACTORS WILL POWER THE FUTURE. THESE ARE THE TOP COMPANIES MAKING THEM.

time to read

5 mins

April 2026

Reboot Magazine

Reboot Magazine

Too Good TO WASTE

Providing a bridge between business and technology requires vast amounts of human intelligence, and WM is leveraging that to deliver excellence in essential services.

time to read

4 mins

April 2026

Reboot Magazine

Reboot Magazine

Orchestrating the Future of Global Logistics

For Odyssey Logistics and Technology, simplicity is the key to success for the company and its customers

time to read

4 mins

April 2026

Reboot Magazine

Reboot Magazine

Diving Deep and Surfacing

Explore Splunk, a Cisco company, and how they are helping build a safer and more resilient digital world

time to read

4 mins

April 2026

Reboot Magazine

Reboot Magazine

From Mimic to Mirror - THE RISE OF HUMAN DIGITAL TWINS

It goes like this, the fourth, the fifth The minor falls, the major lifts.

time to read

4 mins

April 2026

Reboot Magazine

Reboot Magazine

ON AN INDUSTRIAL SCALE

The wonders that AI factories can power

time to read

3 mins

April 2026

Reboot Magazine

Reboot Magazine

HEATED RIVALRY

TECHNOLOGY, HUMAN DYNAMICS, AND THE DRIVE TO COMPETE

time to read

4 mins

April 2026

Translate

Share

-
+

Change font size