QC vs Kirana: How Lotte Choco Pie is Winning on Every Platform!

Lotte India focuses on bigger, value-added, and combo packs for e-commerce, while mono and trial packs are tailored for quick commerce and retail channels.

-  BY VAISHNAVI GUPTA

Quick commerce may be a recent phenomenon, but it has already reshaped the retail landscape, redefining how consumers shop with speed and convenience. This rapidly growing channel is not just generating buzz its unlocking new distribution opportunities and driving higher purchase frequency like never before.

Riding this wave, Lotte Choco Pie has strategically expanded its presence across all major quick commerce platforms, including Swiggy InstaMart, Zepto, Blinkit, and Dunzo Daily. With instant availability at consumers' fingertips, the brand is experiencing remarkable growth, making accessibility and convenience its core focus in this evolving retail ecosystem.

"Our products are now just a click away, delivered to customers within minutes," said Milan Wahi, Managing Director of Lotte India, underscoring the brand's focus on meeting the expectations of digital-first consumers.

"Quick commerce now contributes to an impressive 70 percent of our e-commerce sales, underscoring its growing importance. While we are still in the early stages of e-commerce, the rapid pace of quick commerce adoption highlights its potential.

Its current penetration is primarily in major cities, but as shared micro-fulfillment center (SMC) infrastructure expands and digital penetration deepens, the platform is poised for significant growth," Wahi explained.

In terms of geographical reach, Lotte Choco Pie already enjoys extensive distribution across a wide network of towns and cities. While there hasn't been significant expansion in physical reach, the company has strategically aligned itself with quick commerce to tap into households and consumers rapidly adopting this channel. "We're ensuring we don't miss out on any purchase opportunities as this platform enhances convenience and expands our customer base," highlighted Wahi.