QC is the Secret to myTrident's 400% Growth!

With an ambitious goal to double its revenue to over Rs 1,000 crores in the next three years, the brand is strategically focusing on increasing retail presence and penetrating new markets, especially in the southern and eastern regions.

- ARITRA GHOSH

Trident, a brand known for its quality home textiles, is on a mission to become a household name across India. Under the leadership of Rajneesh Bhatia, CEO of myTrident, the brand has embarked on an ambitious journey to double its revenue to over Rs 1,000 crores within the next three years. “We are targeting a significant growth trajectory in the coming months, with a focus on penetrating new markets and strengthening our foothold in existing ones. Our vision is, ‘ghar ghar mein myTrident,’ and we want to penetrate pan India with myTrident products,” says Rajneesh Bhatia.

A National Footprint

The retail landscape for myTrident is rapidly evolving. The brand has grown from being available in 3,500 outlets to over 5,000 outlets within a year. However, the brand’s ambitions don’t stop there. myTrident aims to be present in 9,000 stores by 2025, with a significant focus on expanding into the southern and eastern parts of the country.

“We want to ensure that every consumer, whether they are looking for a towel at Rs 199 or Rs 3,000, can find a myTrident product that suits their needs,” says Bhatia.

To achieve this, myTrident is diversifying its presence across various retail segments, including general trade, modern trade, multibrand outlets, large-format stores, and hyper stores. This multi-pronged approach ensures that the brand caters to a wide range of consumers, from those seeking affordable luxury to those looking for premium products.