MASS APPEAL

Home-grown brand T.A.C. - The Ayurveda Company is well on its way to becoming India's fastest growing D2C brand, reaching a Rs 100 crore run rate in less than 2 years from inception!

- ARITRA GHOSH

"For a long time, consumers had to choose between mass Ayurvedic products that didn’t meet quality expectations or premium Ayurvedic products that were expensive and inaccessible. Our brand fills this gap, offering premium Ayurvedic products at affordable price points." Shreedha Singh, Co-founder and CEO, T.A.C.

T.A.C

The Ayurveda Company has emerged as a renowned name in the skincare industry, captivating customers with its unique approach to Ayurvedic products. In conversation with Retailer, Shreedha Singh, Co-Founder and CEO of T.A.C, reflected on the incredible journey of the brand over the years, and stated, “In 24 months from inception, T.A.C. has amassed customer love, repeats, and growth across various categories.”

The brand's success story has indeed been remarkable. Within a short span of time, the brand has positioned itself as India’s first and fastest-growing D2C mass premium omnichannel Ayurvedic lifestyle brand. The Indian personal care industry witnessed significant growth in recent years. Singh shed light on the industry’s trajectory.

“The industry encompasses a wide range of products and is driven by increasing disposable income, changing lifestyles, and growing awareness of personal grooming and wellness.”

Ayurveda and natural products have gained prominence, catering to consumers’ preference for safer alternatives, and T.A.C entered this booming market and began to blossom at an exponential rate.

BRIDGING THE GAP