COMMERCE 360

The slightest friction in the shopping journey can send customers running to competitors. That's why retailers are doubling down on unified commerce strategies, blending the online and offline experience into one seamless, connected journey. And at the core of this transformation? Commerce 360” a game-changing approach that offers complete visibility into the entire commerce value chain, from browsing to checkout and beyond.

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Spoilt for choice, today's customers will quickly abandon a brand if there is friction in the purchas ing experience. And retailers have got the message: in a late 2023 survey, nearly 100 percent of the respondents said that a unified commerce strategy - using digital technology to offer seamless customer experiences across online and physical channels - impacted, among other things, customer acquisition and conversion rates, customer experience, loyalty, and upselling and cross-selling metrics.

360 Degree View

Unified commerce is tightly coupled with "Commerce 360", which envisions a holistic approach enabling complete visibility into the commerce value chain, from pre-sales activities to customer onboarding to fulfilment and customer service, across multiple touchpoints, such as website, shopping apps and physical stores.

At the heart of commerce 360 is a complete tech-stack, with back-end systems, such as those used for managing inventory, customer data, omnichannel orders, and loyalty programs, working alongside ecommerce storefronts and point-of-sale systems at the front-end to, for example, enable customers to buy goods online but collect them from a shop nearby.