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Stiching Up A Success Story
Outlook Money
|January 2026
Arvind Fashions (AFL) is a multi-brand apparel company that retails global brands, such as US Polo Association (USPA), Tommy Hilfiger, Arrow and Calvin Klein under license, along with its own in-house denim brand Flying Machine.
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It operates through 998 retail outlets across 1.26 million sq.ft store space and 9,000-plus multi-brand outlets (MBOs) and departmental stores in India.
USPA, India's top casual wear brand, has achieved over ₹2,000 crore in net sales value, making it the largest apparel brand in India, while Arrow has established itself as a leading brand in men's formal apparel segment.
AFL has transformed its business by rationalising its portfolio on five marquee brands, increased focus on scaling up direct-to-consumer (D2C) sales, and strengthened its balance sheet through better management of working capital and reducing debt.
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