MR. AS MEHTA, President and Director, JK Paper
PRIME MINISTER NARENDRA MODI SET A TARGET OF BRINGING DOWN INDIA'S CARBON EMISSION TO ZERO BY 2070. WITH THIS GOAL IN MIND, THE CORPORATE SECTOR IS LEAVING NO STONE UNTURNED AND IS MARCHING TOWARDS THIS DIRECTION WITH UNBEATABLE ZEAL. AMONGST THE LIST OF CORPORATIONS DOING RESPONSIBLE BUSINESS IS JK PAPER, ONE OF INDIA'S LEADING PAPER COMPANIES. IN A FREEWHEELING CONVERSATION WITH OUTLOOK BUSINESS, A S MEHTA, THE PRESIDENT, AND DIRECTOR OF JK PAPER, TALKS ABOUT THE STEPS TAKEN TOWARDS THIS GOAL, THE RESULTS YIELDED SO FAR AND THE TARGETS TO ACHIEVE GOING FORWARD.
THERE IS MISCONCEPTION THAT WE HAVE TO CUT TREES TO PRODUCE PAPER. WHAT IS YOUR RESPONSE TO THIS?
This is a misconception in society about the paper industry. In fact, we need to plant many more trees than we need for our paper plantations. If we talk about the forest cover in the country, in the last 10 years, the increase in the forest cover has been something around two per cent. And out of that two per cent, close to one per cent has been planted by the paper industry.
Instead of giving credit to the paper industry for greening, the other way round is being talked about that the paper industry is cutting forest to produce paper. The paper produced in the country comes from trees that are grown by the leading Indian Paper producers through social farm forestry that are harvested like any other crop and not cut. We do plantation, but we harvest less than what we plant and that is the reason that JK paper is considered to be a wood positive and a carbon-positive company, so it means we plant more than what we need. Hence, people need to correct their narrative.
Esta historia es de la edición June 2023 de Outlook Business.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor ? Conectar
Esta historia es de la edición June 2023 de Outlook Business.
Comience su prueba gratuita de Magzter GOLD de 7 días para acceder a miles de historias premium seleccionadas y a más de 8500 revistas y periódicos.
Ya eres suscriptor? Conectar
DEMAND DRAFT
A new government, a new beginning. However, for industry leaders, it is a time of uncertainty as they wait and watch what policies the new dispensation will enact.
REBEL'S GUIDE TO SUCCESS WITH FOOD
Having started its journey in 2004 as a quickservice restaurant under the brand name Faasos, Rebel Foods, now a unicorn, aims to expand its footprint. Jaydeep Barman, co-founder of Rebel Foods, talks to Vinita Bhatia about the company’s growth plans, focusing on Tier-II and -III cities, licensing as a strategy and more. Edited excerpts:
NATURE BECKONS
When not busy at work, Naivedya Agarwal, co-founder and CEO of manufacturing start-up Runaya, indulges in activities that keep him close to nature, like wildlife photography, safaris, flying and holidays at beaches and the hills
Combining Minimalism and Material Responsibility for Timeless Furniture Pieces
Leading Furniture Industry with Inspiring Innovation, Sustainability, Customization, and Collaboration. EK Designs creates designs with honesty and transparency upholding the strict quality norms.
Participation Over Dictation Leads to Excellence: Girish Avansta
Accellor's innovative Al-backed designs are a result of the whole-hearted participation of every employee
Leading the Charge in Digital Transformation by Pioneering the Future of Enterprise Automation
Areteans is Revolutionizing Business Automation and AI Integration
Recognizing MSME Excellence and Charting the Future: Insights from Outlook Business Spotlight Awards 2024
MSMEs are the \"unsung heroes who keep our industries humming and our dreams soaring.
"Sustainability is an Essential Component of Lubrizol's Corporate DNA"
Bhavana Bindra, Lubrizol's dynamic Managing Director, shares her views on sustainable growth and Lubrizol's impact in India.
Modernizing Mobility: India's Need For A Smarter And Sustainable Passenger Transportation Solution
India is at the forefront of a transformative wave of urbanisation. To combat climate change and urban pollution, upgrading infrastructure and embracing sustainable mobility, particularly in efficient mass transportation systems is an imperative.
Bank Imbalance
As investors turn to more lucrative options, banks in India are seeing sluggish growth in deposits. With a limited arsenal to compete with high returns available elsewhere, they are struggling to balance deposits with the amount of loans they are handing out